Wednesday, June 1, 2011

EU .- The EC wants to attract 25,000 tourists in low season American

BRUSSELS, 1 Jun. The European Commission today signed an agreement with several South American countries with the aim of attracting up to 25,000 tourists from that continent to Europe in low season, through a pilot project involving Spain, France, Italy and Lithuania. This promotional campaign to encourage about 25,000 tourists from Argentina, Brazil and Chile to visit Europe between October 2012 and March 2013 and another 25,000 Europeans in South America between May and October 2013.

Brussels wants to promote it to both the tourism sector as airlines make better use of spare capacity in the non-holiday periods. The first project involves the side of the EU, Spain, France, Italy and Lithuania, and South American side of Argentina, Brazil and Chile, but do not rule out extending the initiative to other markets if successful, according to a statement from the EU executive.

Together these countries are also participating in the project several airlines - Air France, Alitalia, British Airways, Iberia, Lufthansa Group and TAP Air Portugal - and the European Tour Operators Association (ETOA) and the Association of Brokers Associations Travel & Tour Operators in the EU (ECTAA).

The European Commission vice-president and head of industry. Antonio Tajani, travel between the 9th and 13th June to Argentina, Brazil and Chile to support this project, in which Brussels is planning to assist local economies offset the lack of demand in low season and promote job creation the sector.

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