Friday, April 15, 2011

"Get out!" : Retrieves the advertising revolution in Tunisia

The four cans of tuna, including a free one at 9.95 dinars: offer unbeatable wants. Revolutionary. "Get out the expensive life!" Also boasts the poster for the supermarket chain where "promotions make their revolution." In Tunisia, the dictator ousted, the street subsided, revolutionary slogans of the protesters left the signs to billboards.

"Road to Freedom", seeks to instill a French carmaker to sell a model that has just hit the market. "The design revolution" boasts another manufacturer that uses the same tricks advertising than its competitor. But the sector that surfs on the net the most revolutionary is the same one that was used to support the rebellion: the Internet and its corollary, the mobile phone.

"The people want Tunisiana" one hears on the radio waves, diversion fetish slogan "the people want the government released" for the mobile operator. Even communication strategy for a competitor that puts full-page with red background of black silhouettes of protesters, his arms in the air and signs of victory, waving placards stylized "free Internet", "Facebook", "Twitter" .

The group even has its regionalized promotional offers, according to local social problems: six months of free ADSL for the governorates of the West, the depressed areas where the revolution is a party, only three months for the governorates of East, which were the subject of attention of financial time Ben Ali.

Other trademarks finally moving away from revolutionary lyricism to play on fear. As this company security systems which offers mini-surveillance cameras: "8000 prison escapees still at large, the protection is priceless!"

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