Wednesday, August 10, 2011

Artists unite against the famine in Africa

Madonna, Lady Gaga, Beyoncé, Jennifer Lopez, Elton John and U2 are just some of the more than fifty stars and celebrities today joined a campaign to help educate their millions of fans on social networking sites on famine plaguing the Horn of Africa. The "initiative" launched by the NGO Save the Children also has the support of other music stars like Justin Bieber, Eminem, Rihanna, Sting and Britney Spears, said in a statement the NGO, which aims to raise funds to alleviate the effects of food shortages in the region.

More than fifty personalities from sports icons like David Beckham or Cristiano Ronaldo, driver Lewis Hamilton, or the boxer Muhammad Ali, prominent musicians such as Kanye West or Coldplay, released on their social networking profiles on a video famine and asked his followers to spread.

The video is directed by Kevin MacDonald ("The Last King of Scotland") and is titled "I'm gonna be your friend" ("I'll be your friend") in honor of one verse of the song "High tide or low tide "of singer Bob Marley (1945-1981). The song was chosen by the Marley family especially because of its meaning and the campaign, which is based on collaboration between friends through social networking.

"No child should be denied food or water, no child should suffer" said the singer's widow, Rita Marley. "We have to stop this, feed children and save their lives," he added. In this way, Save the Children hopes that the message reaches some 600 million people, the number of followers they have on Facebook and Twitter all the stars who agreed to cooperate with the charitable initiative.

"Not only help raise awareness of the magnitude of tragedy, but will help raise funds for those who suffer, "said Save the Children, which said the video can be downloaded for $ 1.29, an amount to be allocated in full to alleviate famine in the Horn of Africa." Save the Children and other agencies are supporting families with food, water and medicine, but the crisis worsens daily, millions of children face malnutrition, "explained the president of the organization, Carolyn Miles.

The Horn of Africa suffers a devastating humanitarian situation as a result of low rainfall and climate change in the area, which in the case of Somalia is compounded by the conflict in the country, where Islamic fundamentalist militia al-Shabab, linked Al Qaeda, controls some of the worst affected areas.

The UN last week extended to five areas of Somalia which has declared a state of famine, while estimated that requires two thousand 400 million dollars to assist over 12 million people threatened by famine throughout the Horn of Africa.

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