A Tongzhou, fashionable new town southeast of Beijing, the first thing that you are dealt in the vicinity of Canal Park, where was held the first days of May, the rock festival Caomei (pronounced "tsaomeï") is a prospectus for ... a new building project. "The local government has come for us. We came to see and it was found that the place had potential," says Shen Lihui, the head of the forty-pressed record label Modern Sky festival organizer.
Glasses and curly hair trend, dressed in a long fitted jacket and boots leather despite the heat, Mr. Shen run a business running. Tens of thousands of spectators are expected. A string of sponsors is the part of Ray-Ban Dell, through China Yili yoghurt. It took but rent the land to the municipality of Tongzhou: places are expensive in the Beijing region, while in the provinces, the festival Caomei and his rival, South, pioneer of the genre, are invited with a lot of local subsidies .
China has a fever of rock: more than fifty cities have hosted festivals in 2010, nearly a hundred this year. There are large provincial capitals such as Chengdu and Hangzhou with the festival Zebra, launched in 2010. But unknown cities: Zhenjiang, Jiangsu, is the first town to have offered a bonanza to come south in October 2009.
The 2010 event attracted nearly 100,000 spectators. This year, Shunde, Guangdong, is one of those who pay them better musicians. This festival frenzy may seem surprising, in a regime that sees them with suspicion youth gatherings. Certainly, the scent of subversion that emanates from the spirit of rock is largely diluted by the tote musical festivals are Chinese, mandopop (Chinese pop) to folk, to funk.
Inside the Canal Park in Tongzhou, crowds congregate around the five groups parade bleachers where Chinese and foreigners. Admission is 80 yuan (9 euros). Sometimes, for the most expected as Miserable Faith, who turned to pop rock nostalgic after having started ten years ago chanting chorus of revolt, spectator bounced off the arms of the crowd as if it were a trampoline .
Before the scene occurs Success, a French group led by Zebulon boosted in suit and tie, Mister elegance, mobile phones and cameras crackle of fun against such insolence and derision. On the lawns surrounding some planted a tent, others play cards. It is lounging with friends, buttocks on an oilcloth.
Couples kiss. A woman in bright orange sweat across the lawn, large paper cups in hand. Two teenage girls perched on slender soles platforms waddle through the stalls selling t-shirts "generation ba-lin-hu" ("born after the 1980s). A canal built for boat excursions, and a monolith embraced by huge winged dragons complete the picture of Woodstock this Sunday and a good boy, surrounded by apartment blocks under construction.
Caomei, which means "strawberry" in Chinese, is for "people who want to have fun in life," said its organizer. The beginnings of rock festival in China, ten years ago, were stormy. The most famous festivals, the South, started in the school of rock with the same name in 2000, driven by a young fan of Cui Jian, Chinese rock icon.
Before investing, starting in 2004, Beijing parks where the authorities let him settle. The negotiations are long. Cancellations are frequent. Then, says the French Leo Boisgisson, agency events 8633link Beijing, everything has converged: "In the mid-2000s, there was a real enthusiasm for the musicians.
And brands that want to reach the youth began to use it, "she says. The turning point came in 2008, the year of the Beijing Olympics, when Converse, the giant sports shoe, is sponsoring the tour bus with two independent groups, P-14 and Queen SeaBig Shark in five provincial cities . The video, buzz and viral marketing do the rest: Chinese rock has become marketable, through advertising.
A Tongzhou, the air of freedom is relative: the lyrics must first be referred by the censors. Everywhere, uniformed police and plainclothes ensure that: when a pogo ignited fires at the scene of the Mongolian group Hanggai a man in a white shirt will move to the more dispersed the dancers for a dressing.
Despite these precautions, Shen Lihui, the head of Modern Sky, could not avoid the cancellation by the city of Suzhou in Jiangsu, the 2011 edition of Caomei. The festival should stick to it for the first time this year, at the same time as Beijing. The authorities said the producer, does not give him a reason.
In fact, because the slogan "Free Ai Weiwei" ("Free Ai Weiwei") appeared on a giant screen in another Modern Sky Festival held last week in a nearby city in Jiangsu, when singing Zuoxiaozuzhou, a kind of Tom Waits Chinese genius and eccentric, friend and collaborator of the artist arrested on April 3.
The fault of the sponsor in charge of the computer system supposed to relay messages from Internet, defends Shen Lihui. Nice contrast to the spirit of rock. brice @ gol. fr. Brice Pedroletti Article published in the edition of 07.05.11 
Glasses and curly hair trend, dressed in a long fitted jacket and boots leather despite the heat, Mr. Shen run a business running. Tens of thousands of spectators are expected. A string of sponsors is the part of Ray-Ban Dell, through China Yili yoghurt. It took but rent the land to the municipality of Tongzhou: places are expensive in the Beijing region, while in the provinces, the festival Caomei and his rival, South, pioneer of the genre, are invited with a lot of local subsidies .
China has a fever of rock: more than fifty cities have hosted festivals in 2010, nearly a hundred this year. There are large provincial capitals such as Chengdu and Hangzhou with the festival Zebra, launched in 2010. But unknown cities: Zhenjiang, Jiangsu, is the first town to have offered a bonanza to come south in October 2009.
The 2010 event attracted nearly 100,000 spectators. This year, Shunde, Guangdong, is one of those who pay them better musicians. This festival frenzy may seem surprising, in a regime that sees them with suspicion youth gatherings. Certainly, the scent of subversion that emanates from the spirit of rock is largely diluted by the tote musical festivals are Chinese, mandopop (Chinese pop) to folk, to funk.
Inside the Canal Park in Tongzhou, crowds congregate around the five groups parade bleachers where Chinese and foreigners. Admission is 80 yuan (9 euros). Sometimes, for the most expected as Miserable Faith, who turned to pop rock nostalgic after having started ten years ago chanting chorus of revolt, spectator bounced off the arms of the crowd as if it were a trampoline .
Before the scene occurs Success, a French group led by Zebulon boosted in suit and tie, Mister elegance, mobile phones and cameras crackle of fun against such insolence and derision. On the lawns surrounding some planted a tent, others play cards. It is lounging with friends, buttocks on an oilcloth.
Couples kiss. A woman in bright orange sweat across the lawn, large paper cups in hand. Two teenage girls perched on slender soles platforms waddle through the stalls selling t-shirts "generation ba-lin-hu" ("born after the 1980s). A canal built for boat excursions, and a monolith embraced by huge winged dragons complete the picture of Woodstock this Sunday and a good boy, surrounded by apartment blocks under construction.
Caomei, which means "strawberry" in Chinese, is for "people who want to have fun in life," said its organizer. The beginnings of rock festival in China, ten years ago, were stormy. The most famous festivals, the South, started in the school of rock with the same name in 2000, driven by a young fan of Cui Jian, Chinese rock icon.
Before investing, starting in 2004, Beijing parks where the authorities let him settle. The negotiations are long. Cancellations are frequent. Then, says the French Leo Boisgisson, agency events 8633link Beijing, everything has converged: "In the mid-2000s, there was a real enthusiasm for the musicians.
And brands that want to reach the youth began to use it, "she says. The turning point came in 2008, the year of the Beijing Olympics, when Converse, the giant sports shoe, is sponsoring the tour bus with two independent groups, P-14 and Queen SeaBig Shark in five provincial cities . The video, buzz and viral marketing do the rest: Chinese rock has become marketable, through advertising.
A Tongzhou, the air of freedom is relative: the lyrics must first be referred by the censors. Everywhere, uniformed police and plainclothes ensure that: when a pogo ignited fires at the scene of the Mongolian group Hanggai a man in a white shirt will move to the more dispersed the dancers for a dressing.
Despite these precautions, Shen Lihui, the head of Modern Sky, could not avoid the cancellation by the city of Suzhou in Jiangsu, the 2011 edition of Caomei. The festival should stick to it for the first time this year, at the same time as Beijing. The authorities said the producer, does not give him a reason.
In fact, because the slogan "Free Ai Weiwei" ("Free Ai Weiwei") appeared on a giant screen in another Modern Sky Festival held last week in a nearby city in Jiangsu, when singing Zuoxiaozuzhou, a kind of Tom Waits Chinese genius and eccentric, friend and collaborator of the artist arrested on April 3.
The fault of the sponsor in charge of the computer system supposed to relay messages from Internet, defends Shen Lihui. Nice contrast to the spirit of rock. brice @ gol. fr. Brice Pedroletti Article published in the edition of 07.05.11
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