Wednesday, March 9, 2011

A reputation to maintain

La Dolce Vita, the largest exhibition of Italian products in the UK, will take 11 to 13 March, the Italian gastronomic traditions at the Business Design Centre in Islington (north-central district of London), trying to revive the image of ' Italy and to forget the scandals involving the prime minister.

In London the party's red-light Arcore are still among the hottest topics in pubs, bars or out of the office during lunch, but at the same time, a taboo for those who work with Italian companies. Gemma Bell and Charlie Gardiner, press officer and responsible for sponsorship of Single Market, the company organizing events that takes care of the fair along with the Italian Chamber of Commerce in London, after agreeing to an interview on the event, have literally gone to the time to answer the question whether the political scandals have had an impact sull'appeal of Italian brands in Britain.

Cordless phones with voice activated constantly, disconnected phones, e-mail without response, are symptoms of an obvious embarrassment to deal with issues of gender in the workplace. In a country like England, with a morality very different from ours, where Andy Gray, a reporter for Sky Sports, was recently fired for a joke of a sexual nature on a linesman, it is understandable that I can hardly speak of the Prime Minister of a country with which we have important business relationships when he is accused of pimping child.

If the Italian companies have had problems because of recent scandals, it will ask the stakeholders at the show. What seems clear is that the situation arouses deep embarrassment to those who do not Italian, but is working with the Italians. However, if our reputation is now at historic lows, is that once the British have ever undertaken in long and memorable praise of Italy.

For much of the nineteenth century, as reported in a study by Lucio Sponza, Professor of Economics at the University of Westminster (London published in The Secrets of Conrad Augias), while Italy was considered the cradle of beauty and culture, on the other Italians were seen as an ingenious people, but prone to corruption and tyranny than the passive.

The highest praise given to an Italian politician is quite eloquent on how Italy was seen across the Channel: "It looks more like an intelligent gentleman of the English countryside than to a fine Italian," said the statesman John Bright, referring to Cavour, A comment at the time sounded like an insult, but that would be reported to the Prime Minister today accepted by all as a compliment.

For the record, it must be recalled that weaves between political power and sex are unfortunately not new to us, in an article in the Guardian, Philip French film recalls how in the sweet life of Fellini's no lack of references to a case of crime ( that of Wilma Montesi was found dead on a beach in Rome in 1953), whose investigations they uncovered an unsuspected world of parties based on sex and drugs involving celebrities and politicians.

If the image people have of Italy today is not just the fault of the current President of the Council, it is equally clear that he is the emblem of the worst prejudices that we suffer for centuries. To open a new page in our history we would need than ever of a cut with the past, possibly a young person who begins a long process of rebuilding the reputation of the country by spreading the rule of law.

Otherwise we can not continue to impress, for example, if Bild discredits Dragons in the race only because the Italian Central Bank. Andrea Tancredi, an Italian journalist in London

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