Friday, February 18, 2011

Learn the art and put it aside

It is now known that our country is light years away from the rich cultural and artistic splendor which have marked the course of history, and London, as well as being a destination for many Italians (and not) in search of employment, is now also a kind of focal point for art and culture. Bringing the term "art" out of conventional places such as museums, galleries, concert halls and the like, you realize immediately how you feel here a fair amount of freedom of expression at the level of all amateur who has something to say is free to do so and usually there is someone who listens.

It 'pretty simple to have immediate and practical examples of this openness. Just take a ride in areas like Old Street, East London, and notice how the street art is hidden in the corners of buildings or take the subway and listen to the music, licensed and take up space specially dedicated to them, trying to warm up the atmosphere of the London Underground.

Other nice places to meet with the culture are often pubs that host exhibitions, concerts and open mic nights. These kinds of events not often seen in Italian clubs, either because they are difficult to organize, either because they still attract a limited number of people. About organization, the bureaucracy is not that much difference.

In Italy we have the SIAE that taking care of the interests of artists and their copyrights, distributes licenses in exchange for sounding nutshell. Perfect, the same happens in England where there are two entities with the same goal: Music for the PRS (Performing Right Society Ltd), which when deducting administrative costs, delivers the money to the artists, and PPL (Phonographic Performance Ltd), which takes care of copyright on behalf of record companies.

These two bodies are independent of each other, which means that both must be paid if you want to play music, even from a radio in a public space, with rates that vary depending on the event and the size of place. The real issue seems to be the different atteggiamentodel English people towards the performing arts.

Who has a local and investing in music is encouraged to do so because it has a gain, while creating an environment for meeting and cultural exchange. On the website of PRS for Music you can in fact read that in England 84% of people attended more often a pub where music is played you like, and a score out of two is ready to pay a 5% drink more if in the local music is played.

Finally, it was calculated that the local host evenings with live music on average earn 44% more than those who do not organize such events. We are confident that the same percentages are valid in Italy? Or are we more and more indifferent to the artistic expression of any kind and degree, becoming a people brutalized by the mediocrity of couch potatoes? Luca Russo, an Italian journalist in London

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