Saturday, January 29, 2011

The media offensive of Obamas

Following the success of the same device last year, Barack Obama has decided to intervene directly on YouTube to answer questions posed by the Internet, Thursday at 14 30 pm Washington time (20 h 30 Time Paris). This two days after delivering the speech to Congress annually on the state of the Union last week, senior White House had also responded to the website of the Presidency to the questions posed by users of Twitter and Facebook .

As the spokesman for Obama, Robert Gibbs, he answered several questions about his Twitter feed before the speech. It was one of his last speeches: Thursday night, the name of his replacement, Jay Carney (current spokesman of Vice-President, Joe Biden, and former Washington bureau chief of Time magazine) , was officially unveiled by the White House.

Robert Gibbs, one of the closest associates of Barack Obama, announced Jan. 5 that he is leaving to work outside the White House in preparation for the next campaign for re-election of President Democrat 2012 for a second term. Abused by American voters in November, during the midterm elections, this stunt 2.0 follows the launch by the U.S.

presidential couple econquĂȘte an operation of the public. First Lady, Michelle Obama, should play a central role. The latter will take place Thursday night in issuing the "queen of the air" Oprah Winfrey. During this program, recorded on Friday and excerpts of which are already visible on the Web, the wife of U.S.

President evokes a program of 8.8 billion dollars for military families, she went herself present on Wednesday before an audience of wives of soldiers. Facing the famous talk show presenter, she stressed her admiration for the "capacity for sacrifice" of soldiers and the importance of hearing their needs because they are people "who never ask for help." During the broadcast, media stars Tom Brokaw and Bob Woodward joined the first lady for further discussion.

Although she always takes care to select causes consensual and apolitical, Michelle Obama is back on center stage for several weeks, returning media probably boosted by the arrival of a team in its new communications director in November In the wake of midterm elections that saw the House of Representatives on the Republican side switch.

The choice of Kristina Schake, a consultant specializing in health and familiar to the White House, in line with the commitment of the first lady in the fight against childhood obesity, relaunched last week with an agreement, widely publicized, past Wal-Mart, the giant U.S. low-cost distribution, which has pledged to offer healthier products and cheaper for its customers.

Le Monde. en

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