China is investing millions in image advertising - you do not want to rely solely on its political and economic power. The superpower is on hospital ships, grants and public relations campaigns of world stars. It is white and gorgeous, and she went across the sea to bring healing. It is also called "Peace Ark," the State "China Daily" tenderly.The rear admiral of that "Peace Arch" says you wanted to inform people about "China, the Chinese military and the Chinese navy." End of November 2010 came the first Chinese Hospital ship returns from his mission, 15 537 patients were treated Chinese doctors in Djibouti, Kenya, Tanzania, Bangladesh and the Seychelles, 97 operations, as accurately lists the medium of the rising superpower to the good deeds.
For China, the country that has worked very forward, knows that it needs to work at his friendly face. It relies on power through appeal, which has learned from the U.S.. In fact, China has become attractive for Diktatn by his policies, not in the so-called "internal affairs" of a State to interfere, even if it is from these "internal affairs" of democracy and human rights.
But China's economic success to the people in the emerging developing countries has shown that modernization does not equal Westernization meant. A nice idea found many. The Chinese themselves say today with confidence: The Western model has some competition. take indirect influence, interests and gently but effectively enforce prepare certain issues to ensure long-term political goals, all that China is trying, especially in Africa and Southeast Asia.
Because that's where the raw materials that China needs for its economic growth. The coming world power is already world champions of "soft power". Man woos Indonesian students with scholarships and trying to outdo Australian universities, and the U.S. China has already suspended this "campus-diplomacy" in Indonesia.
A close dialogue with the country that provides a palm-oil, gas and coal, can not hurt. A Chinese company is building in Indonesia just a railway for coal transportation. Everything is aimed at image building as they rejoice when a Minister of Delhi announces Chinese in the future should belong to the Indian curriculum for primary school students.
Finally, China was a "powerful neighbor. They are happy but just when you can annoy India, Sri Lanka, supported by generous. There, now being built with Chinese aid a port in which the Chinese navy will be accepted later - and India, feels besieged. If China is organizing the Olympic Games, when decorated with the Shanghai Expo, where Guangzhou is home to the Asian Games, it all depends on the aim of the company's image.
Before the last national holiday, the government has given even a commercial in order, which is reached by CNN and BBC world: a national PR campaign with China's celebrities, the real estate tycoon to the director of basketball star Yao Ming to spaceman Yang Liwei and pianist Lang Lang.
But China has recognized that its own message, produced by their own media, the more effective method to represent themselves and their view on the world. The Chinese state television CCTV broadcasts not only in English, French and Spanish, but since 2009 also in Arabic and Russian. Together with its channel for overseas Chinese, it reaches over 150 million households in 140 countries and regions.
China Radio International is in over 50 languages heard. China will be close to people, and how can this succeed better than the language? 2004 opened the first Confucius Institute in Seoul. Only six years later there are more than 300 Confucius Institutes in over 90 countries, Nigeria and Egypt as well as in Germany or Mexico.
The world is learning how to speak the future world power and how she thinks. Proud of the in-house magazine cited an African student who is learning Chinese rather than German. He believes in "golden opportunities" in China. Battle for the hearts how important China itself takes its institutions demonstrated by the fact that even the powerful interest of "soft power".
Politburo member Li Changchun recently visited Confucius Institute in Estonia, Ireland and Iran, leaving the way a track of donated statues of Confucius. The representatives of all institutions, he called on the public, to contribute to building a "harmonious world". A term is from President Hu Jintao, to the Chinese domestic political guiding principle of "harmonious society" just transferred to the whole world.
Even Taiwan is looking enviously on this success will now follow suit with their own academies abroad. The competition, which developing country owing to which totals maintains diplomatic relations with Beijing or Taipei, Taiwan has long been verln. Now they fight for the hearts. China is so excited by his own charm offensive that you even want to build an international training center for table tennis, to encourage foreign athletes.
It should be responsibility and commitment that China is making its contribution to global development of the sport, let it be known director Zhang Jiancheng. After all, one is the eternal gold medal winner. In the long term plan you can even spin abroad, enthusiastically, the director, just as it vormache the Confucius Institute with its soft-power strategy.
After all, it was also the ping-pong diplomacy, the friendship among athletes, China and the U.S. did in the seventies politically. Today, China wants to be not only feared but also liked. And it was of table tennis players.
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