Thursday, February 10, 2011

Budget Valentine's Day

Talking about love, for once. Valentine's Day arrives, and in the ritual procession of the American calendar is an essential stop. After Thanksgiving orange, red and green Christmas, and before the fluorescent green of St. Patrick's Day (when, even in the White House fountains, water color is mint), comes from the crimson Valentine's Day.

Full of red screens, pubs, rays. Pink into the playground. United States, the festival is not just for lovers. From kindergarten, we send the "valentines", small cards tender. It provides teachers with chocolates, cookies, heart-shaped four-legged companions (as the national federation of retailers, U.S.

consumers spent $ 5 in 2010 as gifts for their dogs and cats, up from $ 2 to 2009, the annus horribilis of Valentine's Day). Adult side, magazines are full of advice for husbands wake mollis. Stick a Post-It on TV, for example: "It's me you'd better turn it on!" Valentine's Day is the second largest trade event of the year behind Christmas.

Men spend 160 dollars in jewelry and chocolates. Women, $ 75 (only!, Complain first). All categories, the 180 million Americans exchange cards, 36 million boxes of chocolates and 110 million roses, 14 February. Thanks to Congress, which has renewed treatment for Colombia (pending free trade agreement still in limbo), there will be no barriers on the roses again this year (most flowers come from Latin America).

That said, according to Greg Grodek, the guru of the "romance" conjugal, red roses are a bit outdated. The "new romanticism" requires a new attitude: "Bring Food. Arrive Naked." Looks like Twitter: "Bring something to eat. Arrive undressed." Valentine suffered the effects of the crisis, but the men of art see the end of the tunnel: a 11% increase in spending this year.

Hallmark, the mega-card manufacturer can be relieved. The company offers 1600 different cards for the single Valentine's Day (one of which is equipped with a device that activates an electronic animation if placed in front of a webcam.) Hallmark is so associated with the ritual she is obliged to ensure on his blog that, no, she did not invent February 14 to increase its turnover.

Not even the party secretaries (Secretary's Day in late April), or the party leaders (Boss Day, October 16), which many call Hallmark Holidays, the "fake holidays," made necessary by the business. This year, Valentine's Day is expected in Washington. It is the day chosen by Barack Obama to send his 2012 budget proposal to Congress.

Typically, the budget's release is early February. But the White House has delayed - and parliamentarians can hardly complain. Themselves have not yet managed to pass one of the thirteen appropriation laws that fund the government budget. In the proposals of Barack Obama, experts predict more thorns than roses.

Since the November elections, Bush has made many efforts toward the seduction business. He brought in Gene Sperling to lead his economic counsel, Bill Daley to conduct his study, men whose first act was to have lunch with Tom Donohue, president of the Chamber of Commerce, the group's most powerful bosses of the world .

Earlier this week, he crossed Lafayette Square to go himself to meet the grim institution that has spent millions to topple the Democratic majority in the last election. Barack Obama is clearly trying to have the bosses on his side, or at least less opposed to one side. And if he could remove some of the Republican pack, it would be a masterstroke.

He hopes to do in rallying around its business recovery infrastructure project, which is not impossible: it has seen a joint Chamber of Commerce and the AFL-CIO. The bosses could support him on immigration. For its part, has agreed to review a provision of the health reform criticized by small and medium enterprises.

But in the short term, the Republicans are sharpening their knives for climbing ahead. They do not want to hear about investment, infrastructure or costs. Their ultimate weapon: refuse to vote on raising the national debt ceiling, or the operating budget of the government, until they got drastic cuts in the deficit.

On the evening of Valentine's Day, Barack Obama is scheduled to go out with Michelle. In an interview on YouTube, he confided that, the more it progresses, Valentine has been costly. "I have more to forgive me. Before, I was shooting with a bouquet of flowers." It was a joke. At this stage, everything that calls Michelle, is time.

Lesnes @ bbc. en Corine Lesnes Article published in the edition of 10.02.11

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