Half Brazilian and half Japanese, Alexandre Okada is proud to have helped bring Dilma Rousseff as President of Brazil. "It was something historic. Lula had been a president superimportant and gave way to a stranger." To meet the challenge, the Sanhedrin who designed the presidential campaign (five politicians and five communications professionals) opted for a revolutionary formula.
From Brasilia headquarters controlled all the information 24 hours a day. "It was like a Big Brother," he said. The aesthetic of the campaign took close to advertising methods. "We introduced visual codes, graphics, color, lights and television structured blocks dynamically. As if it were a variety show.
Speaking of making boring things interesting." Candidate's collaboration was key. "Dilma is very disciplined, strong and hard working, has solid ideas and personality." It was a very different campaign with Obama, which played a crucial role digital media. Alexandre Okada relativizing impact.
Says it's not good to underestimate the power of the Internet and social networks, but not overestimate its impact. Photographer and publicist, Okada's eyes light up when talking about Lula. Remember that when you left the head of state enjoyed a popularity of 85% and not save praise for its social policy.
"There are people who need help and a government has an obligation to do something for them. It is a basic idea." Accommodate the new media creativity and devise effective ways are the major challenges of a sector that acts as a barometer of the economy. "We are slaves to old habits. Internet applied concepts of traditional advertising.
The banners are reminders of the old newspapers," he explains. If something of new media is that everything in them is ephemeral. "New to Twitter lasts three days," he says. As a good Brazilian, Okada loves the flesh has a weakness for ham, but opted for the fish. Maybe it's a way to adapt to their new life in Spain, just joined Publicis as creative director.
As one would expect, reverently football is a fan of Corinthians, the club of Roberto Carlos and, until yesterday, Ronaldo. And it is a convinced environmentalist. His commitment led him to make a Greenpeace global campaign against whaling in Japan. The challenge was complex if one considers that the Japanese "have a bad image of Greenpeace, are almost activists as terrorists." How to change that image? "I noticed that the consumption of whale meat in Japan was very small.
So why hunt? For a cultural issue, as with the bulls in Spain. It is a tradition. During World War II whales were the main source of protein. So we thought: if whales have helped save the Japanese people, now the Japanese people can help save the whales. "It was a success. While the delicate sweet tasting, Alexandre Okada shelled their personal challenge: to return to Japan to visit the region his family and find the trail that relative samurai speaks of both her grandmother.
From Brasilia headquarters controlled all the information 24 hours a day. "It was like a Big Brother," he said. The aesthetic of the campaign took close to advertising methods. "We introduced visual codes, graphics, color, lights and television structured blocks dynamically. As if it were a variety show.
Speaking of making boring things interesting." Candidate's collaboration was key. "Dilma is very disciplined, strong and hard working, has solid ideas and personality." It was a very different campaign with Obama, which played a crucial role digital media. Alexandre Okada relativizing impact.
Says it's not good to underestimate the power of the Internet and social networks, but not overestimate its impact. Photographer and publicist, Okada's eyes light up when talking about Lula. Remember that when you left the head of state enjoyed a popularity of 85% and not save praise for its social policy.
"There are people who need help and a government has an obligation to do something for them. It is a basic idea." Accommodate the new media creativity and devise effective ways are the major challenges of a sector that acts as a barometer of the economy. "We are slaves to old habits. Internet applied concepts of traditional advertising.
The banners are reminders of the old newspapers," he explains. If something of new media is that everything in them is ephemeral. "New to Twitter lasts three days," he says. As a good Brazilian, Okada loves the flesh has a weakness for ham, but opted for the fish. Maybe it's a way to adapt to their new life in Spain, just joined Publicis as creative director.
As one would expect, reverently football is a fan of Corinthians, the club of Roberto Carlos and, until yesterday, Ronaldo. And it is a convinced environmentalist. His commitment led him to make a Greenpeace global campaign against whaling in Japan. The challenge was complex if one considers that the Japanese "have a bad image of Greenpeace, are almost activists as terrorists." How to change that image? "I noticed that the consumption of whale meat in Japan was very small.
So why hunt? For a cultural issue, as with the bulls in Spain. It is a tradition. During World War II whales were the main source of protein. So we thought: if whales have helped save the Japanese people, now the Japanese people can help save the whales. "It was a success. While the delicate sweet tasting, Alexandre Okada shelled their personal challenge: to return to Japan to visit the region his family and find the trail that relative samurai speaks of both her grandmother.
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