New Delhi Correspondence - When three young Americans decide to launch the site online dating Ignighter. com, in 2008, India is a land unknown to them, very remote from their concerns. This site is intended for young Americans and is based on the concept called "group dating" or "group meetings", less intimidating than go head-to-head with a stranger.
The groups, represented by an "ambassador", has a name and profile. They make contact with other groups, according to their affinities for outings to the cinema or restaurant. In the months that followed the launch site, its young founders have spent their budget in the evenings, organized at great expense on American college campuses.
But the result is not really an appointment. "It was difficult to explain our concept. Some thought it was a site of orgies ...", says Adam Sachs, one of the founders. At the other end of the world, Internet users have clearly not been the same a priori. By examining the raw statistics of traffic to their site, the founders realized that the connections from Asia, particularly India, took off.
Nobody really paying attention until the numbers are exploding. Today Ignighter. com has won 2 million users. And in the space of a week, the site saves in India as many new members in one year in the United States. The founding trio, installed in an office of Union Square, in downtown New York, went to the obvious: their dating site has become "Indian." "This is how some Jews in New York will perhaps revolutionize dating in India," Adam Sachs fun.
The site expansion will be financed by American capital and India to the tune of $ 3 million (2.137 million euros). Thanks to the Internet, a concept discussed among friends in a cafe in New York can succeed at the other end of the world. Proof that chance and word-of-mouth are sometimes better than market research.
Consumers can win in business without it and go look for them without her concern about the boundaries of its market. "The office opened in India in April, will allow us to better understand the needs of Indian users," said Adam Sachs, who wishes to place the site into other countries. The success of "group dating" also reflects a change of manners in India.
Many young Indian urban middle class want to escape the arranged marriage by their parents, but do not dare to flirt with strangers met on the Internet. Three young Americans have understood before the Indians themselves. Julien Bouissou Article published in the edition of 01.04.11 
The groups, represented by an "ambassador", has a name and profile. They make contact with other groups, according to their affinities for outings to the cinema or restaurant. In the months that followed the launch site, its young founders have spent their budget in the evenings, organized at great expense on American college campuses.
But the result is not really an appointment. "It was difficult to explain our concept. Some thought it was a site of orgies ...", says Adam Sachs, one of the founders. At the other end of the world, Internet users have clearly not been the same a priori. By examining the raw statistics of traffic to their site, the founders realized that the connections from Asia, particularly India, took off.
Nobody really paying attention until the numbers are exploding. Today Ignighter. com has won 2 million users. And in the space of a week, the site saves in India as many new members in one year in the United States. The founding trio, installed in an office of Union Square, in downtown New York, went to the obvious: their dating site has become "Indian." "This is how some Jews in New York will perhaps revolutionize dating in India," Adam Sachs fun.
The site expansion will be financed by American capital and India to the tune of $ 3 million (2.137 million euros). Thanks to the Internet, a concept discussed among friends in a cafe in New York can succeed at the other end of the world. Proof that chance and word-of-mouth are sometimes better than market research.
Consumers can win in business without it and go look for them without her concern about the boundaries of its market. "The office opened in India in April, will allow us to better understand the needs of Indian users," said Adam Sachs, who wishes to place the site into other countries. The success of "group dating" also reflects a change of manners in India.
Many young Indian urban middle class want to escape the arranged marriage by their parents, but do not dare to flirt with strangers met on the Internet. Three young Americans have understood before the Indians themselves. Julien Bouissou Article published in the edition of 01.04.11
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