The EU is launching a new anti-smoking campaign: "Former smokers are irresistible"

The European Union launches new anti-smoking campaign. Objective: To help ex-smokers not to fall into the trap of the cigarette and the youngest ever to not turn it on. In the viewfinder also new products such as "smokeless cigarettes" sold airplanes, flavorings added to the tobacco and advertising. The European Commission has no doubts: "Former smokers are irresistible." This is the title of the ambitious three-year campaign carried out with a budget of 16 million only for the first year, he wants to deal a blow to smoking in Europe.